Nowadays, marketplaces offer most of the time home delivery. In terms of
store traffic, it's a major fact and its more and more damaging to the
These circumstances have a very negative impact on the customer
relationship being less regular and faithful.
How, in this context, can we strengthen the customer relationship at the
very heart of the local economy? Will the human aspect of the business retail
industry gradually disappear?
On the web, everybody knows content is king.
Stronger is your presence on the web, more customers (past or future)
will relate to you.
As you can imagine, content creation on the web is very time-consuming.
allows you to put all of your products online on the Bilinks marketplace
under few seconds. For each of your products, Bilinks will create a fully
described ad. For just 49$ a month, you'll be able to run thousands of
listings on the Web.
Bilinks encourage the distributor industry to automatically create ads for
their merchants and outlets. For example, if one distributors has a catalog
of 15,000 products, an outlet can now have 15,000 listings on the Bilinks
marketplace, all pointing to its store.
All ads are designed to bring back customer to
the store. Can you imagine a store showing tens of thousands of products online
and how this can greatly increase customer awareness ?
Thus, in no time, a retailer can become a Web giant!
You can now use the web to make your customers feel more important.
A) How to retain your regular customers
Conduct customer surveys to find new opportunities (low hanging fruits)
and offer exclusive products or services on your website.
As an example, on one side of a business card, put the address of a
customer survey (You can build one by visiting surveymonkey.com or use any other web
product) and on the other side of the card, the address of your Bilinks web
page account where targeted products are available to your "VIP"
Plus, it will be easy to point your web links to your Bilinks listing pages.
Each time a customer comes to visit your store, give them a card and thank them
for their fidelity. By taking advantage of these special offers, the customer
will show up with the card in hand.
B) How to retain your non-regular customers
A non-regular customer is a customer who mainly does business with your
You can increase customer loyalty by using a similar approach, such as a
web-based survey and a link to your Bilinks listing where you'll be able to
show exclusive promotions and new features that customers may not be able to
see in stores.
Bilinks allows you to put on each of your ads, a call to action button "Book
in store" or "Make an appointment". These two call to
action buttons can increase your sales but can also help to connect with your
Also, Bilinks internal messaging will inform you about the customer’s
name and any other information’s allowing you to connect with them along the
In that matter, you’ll know a little better your customers.
I hope these practical tips will help you in your business.
Founder of three companies in technology acting as a consultant, he is a business developer, who works to market, distribute and finance projects. He specializes in operations, management and digital marketing. His areas of expertise are to prospect and qualify markets.He studies social influence and consciousness within sales accelerators and innovations clusters. He collaborates with the ministère de l’Économie de l’innovation (MEI) to promote entrepreneurship within the Montérégie region (TAEM), he acts as Mentor for Futurpreneur Canada and he is part of the executive committee for the Association numérique pour l’opportunité Africaine (ANOA).